But in 2010, 50 the businessman looks to have established more credibility with other ventures which include clothing, properties and a lucrative share in Coca-Cola's Vitaminwater, not to mention last year's New York Times bestseller The 50th Law, where he collaborated with business strategist Robert Greene. It all begs the question of how relevant songs about wiping out his foes and animalistic sex are nowadays, when carefree pop music reigns in the hearts and minds of the mainstream who don't get the thug life, or want to spend an hour of their life mulling it over either. .......... His last album, Before I Self Destruct, was set to be released in February 2008, but was pushed back so many times that, by the time it came out, in November 2009, it'd been leaked and made less of an impact than expected. "I was extremely happy with the response to it," he counters. "For the most part, I heard it was my best record since Get Rich or Die Tryin', and that was huge accomplishment for myself. I've been in huge competition with myself since. Of course, it didn't sell a fraction of what Get Rich or Die Tryin' sold, that record went on to scan 12 million records, but we're just in a different climate and time. It was interesting numbers for the first week for me, but I still feel good about the project because of the response publicly that I got from people."